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Google Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest.... read more
Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement
The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday.... read more
Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search including keywords,... Please visit Search Engine Land for the full... read more
Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple,... read more
How to cloak your affiliate links
We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a... read more
Fantastical fairytale photos
Film studios spend millions of dollars to create stunning epic masterpieces like The Lord of the Rings.... read more
Social Signals Are So Last Week – Use Infographics to Drive Real Leads
There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. When it comes to infographics, you may find yourself scratching your head at the many conflicting claims out...... read more
Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid...... read more
